The "Theo" backpack has been awarded the Red Dot Award Product Design 2024. This prestigious prize is awarded annually to products that impress with their exceptionally high design quality. The award is based on the decision of the Red Dot jury.
The international panel of experts evaluates the submissions according to a wide range of criteria to ensure that the winning products meet the high standards. "We are incredibly proud to receive this award," says Christiane Brunk, Managing Director of Braun Büffel.
"This recognition is a testament to the hard work and dedication of our team, who always strive to develop products that are both functional and innovative."
In 2024, the Red Dot Jury comprised 39 international experts from the fields of science, consulting, journalism, and industrial design. Submissions came from 60 countries. The jury tested and evaluated the products according to their respective criteria.
“With the development of the ‘Theo’ backpack, we have taken an important step towards practical design solutions. The backpack is aimed at a new target group that combines work and private life and uses the ‘Theo’ as a daily companion. I am delighted that the work of the entire team, including Celina Weigel and Conny Theis, has been recognized with the Red Dot Award. This award motivates us to integrate the requirements of the changing world of work into our designs,” says Friederike Salzmann, Head of Product at Braun Büffel.
“This award confirms that we, as a manufacturer, are on the right track. Our products can hold their own in international comparison, and we are very proud of that,” says Christiane Brunk, Managing Director of Braun Büffel.
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